Key parameters define its quality: basis weight (typically 60-300g/m², with lighter weights for everyday notes and heavier ones for cards/crafts), size (standard A4, Letter, or custom cuts), color fastness (resistance to fading from light/moisture), opacity (to prevent ink bleed-through), and texture (smooth for printing, embossed for crafts). It’s often made from wood pulp or recycled fiber, balancing durability and eco-friendliness.

Common applications include scrapbooking, gift wrapping, flyers, classroom decorations, and color-coded document organization, adding visual appeal and practicality to various tasks.